oil and gas companies need to market themselves

Yes, Oil and Gas Companies Need To Market Themselves Too!

Date PublishedMarch 19, 2015
CompanyAgapi Marketing & Consulting Ltd.
Article AuthorNancy Boisvert
Article TypePULSE Interactive Newsletter Mar. 2015
CategoryPULSE Interactive
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HUB SEARCHAgapiMarketing
PULSE Interactive

Yes, Oil and Gas Companies Need To Market Themselves Too!

Agapi Marketing & Consulting Ltd - PULSE Interactive Newsletter, March 2015

It takes a certain type of person to be involved in the oil and gas industry.  One must be prepared to take the good and the bad, the booms and the busts.

It’s an exciting industry, and opportunities are as diverse as the people involved.

Like most of you reading this, I have been around the industry for many years.  I have seen the booms and the busts.  And also, like all of us, have lived with the economic consequences of both.

AGAPI - PULSE Interactive Newsletter 2015 - oil and gas companies need to market themselves

Networking the Good Old Way

Back in the late 1970’s, when I was first exposed as an adult to the industry, business was done in the restaurants and bars of Calgary.  Wining and dining was taken to a whole new level, and when times were good, you could practically see the money flying around the rooms.

AGAPI-Marketing & Consulting Ltd. - oil and gas companies need to market themselvesIn the ‘80’s and ‘90’s, more and more business started happening on the squash courts and golf courses.  (But the bars and restaurants still played a big part as well).

HUB-Agency-Partner-IconYep, the ‘old boys club’ was a great network to belong to.  Who you knew was every bit as important as what you knew when it came to sales.

Not really a surprise, since most people tend to do business with people they know, like and trust.  After all, most business relationships are based on relationships.

But – in the words of Bob Dylan – times, they are a changin’.

Market Your Oil and Gas Company In A New Era

It’s hard to believe that the internet didn’t really become mainstream until the 1990’s.  And, man, how it has grown and changed how we communicate with others.

oil and gas companies need to market themselvesWith advancing technology, the reliance on mobile devices and electronic communication has become epic.  And it continues to grow every single day.

I am not an advocate of simply using online methods of marketing; that is but one tool.  Proper marketing utilizes all the tools available – as long as they are appropriate for your campaign.

Effective, successful marketing requires thoughtful planning and methodical execution.  And, of course, measurement for success.  The tools to be used are unique to each individual marketing campaign.

Now, I’m not suggesting that the ‘old boys club’ is dead, nor am I suggesting that it should be ignored.

I am, however, suggesting that it is in the best interests of O & G companies to expand their horizons and get onboard with additional means of moving their businesses forward.

The internet and online marketing is here to stay, and will continue to evolve in ways that we can’t even imagine today.  It might be appropriate that dinosaurs were the predecessors of our industry, but consider moving forward with the times to avoid becoming extinct like them.

Nancy Boisvert

Nancy Boisvert
Nancy Boisvert is the President and Marketing Director at Agapi Marketing & Consulting Ltd.