|October 23, 2014
|Leadstone Group Inc., Oilfield PULSE
|October 2014 Issue
|Digital Content Marketing, Marketing Tools, Oilfield PULSE Magazine, Online Marketing, Sales & Marketing, Social Networks
So what does issuing a monthly digital magazine have to do with our primary focus on supply chain management and operationsÂ in the oil and gas industry? We fill our days talking about industry-specific product and service search results, preferred vendor lists, project management, controlling field costs, operations reporting and managing the lifecycle of an operatorâ€™s services, supplies and rentals. Pretty distant subjects as compared to filling the pages of our Oilfield PULSE magazine!
We often get asked this question, from both energy services companies and exploration and production companies we have crossed paths regarding our Oilfield HUB service. We too are a service providerÂ to the patch. We really donâ€™t regard ourselves as being a media house or publisher, so why take on the lofty goal of putting out a magazine each and every month, not only for the benefit of our readers, butÂ for all of those individuals and companies who have contributed time to submit editorial, or spent money to advertise in Oilfield PULSE?
Well the world is changing, particularly in howÂ we are marketing our companies. And if you are a micro-junior or junior donâ€™t stop reading this article just yet, as marketingÂ your oil and gas company is every bit as important as it is for energy services company who constantly strive to market to you.Â It doesnâ€™t matter what sideÂ of the industry fence you are sitting on, we all should devote a little more time each month focused on creating an audience for our companies. Whether itâ€™s to generate interest and leads for your products and services, or to raiseÂ capital for your next drilling program, marketing can help. And letâ€™s notÂ getÂ confused, this is not marketingÂ by expense account! Itâ€™s using whatever marketing tools, platforms, social networks and services we deem necessary to reach our target customers, where they are hanging out, to promote our company brands and broaden the understanding and interest in what we do.
Of course, our flagship market tool for Oilfield HUB, is our Oilfield PULSE magazine. Why? We are creating a place for buyers and decision makers in the energy business to hang out, however long or briefly each month. This is the same audience our customers in Oilfield HUB are struggling to reach. The PULSE provides an opportunity, not only for our hard core marketing brethren, but for anyoneÂ in our online business community to tell their stories, get something off their chest, or to pitch their wares. Itâ€™s certainly not the only marketing tool we use to promote Leadstone, and our services, but it is one heck of a way to keep our stakeholders front and center with an audience which is very important to them.
We all canâ€™t create a magazine to promote our brand and market to our companies. We can however, create awesome content in many forms to get our message out there. We can choose to do it organically by consistently spreading the word over the Internet, or we can pay to get to the top of the list instantly. Whatever method you chose, there is no right or wrong answer, just get involved. As one of my sales colleague says, there isnâ€™t just one wayÂ to market your products and services, nor a single sales process to close a deal, do whatever works!